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35 - 40 seconds could make a difference to your
company's profits
86% of companies asked believe that corporate image has a direct impact
on their profitability but not many of them bother to do anything practical
about it.
You've probably spent hours of thought, action and money on your logo,
your letterhead and business cards, but how much time have you spent
on your staff? Surely people are your most important asset?
The way both you and your employees look affects virtually every aspect
of your business. We all make assumptions about others when we meet for
the first time and people may be deciding whether to buy your service
or product (or not) within the first 35 - 40 seconds of meeting you or
your staff.
"In business you are dressing to have an impact on your bosses
and teammates. If your clothes don't convey the message that you
are competent, able, ambitious, self-confident, reliable and authoritative,
nothing you say or do will overcome the negative signals emanating
from your apparel." Betty Harragan - Games Mother Never
Taught You
A first impression takes around 35 - 40 seconds to form, and 93% of
this is based on totally non-verbal signals:
- 55% is how you look, based on your appearance and how you are dressed
- 38% is your body language and your posture
- Only 7% is based on what you actually say!
So, do your staff look their best at work? Could they do with some help
to improve their appearance, their confidence and, ultimately, their
performance in the workplace - for you?
"Thank you again for yesterday. Everyone enjoyed
the day and we’ve all come in to work today talking colours. I have
added two more wallets to the list. We all look forward to receiving
them so we can shop with our gift certificates with confidence! Thank
you again."
PP, Lancashire, UK (Jun 06)
"I attended the accountants' / lawyers' day
on Monday this week where you gave a great presentation. It was a bit
frustrating with such a large group but you certainly gave me some things
to think about. I'd like to book - can you give me a call please?" CW,
Leeds, UK (Dec 06)
Enhance your corporate image to improve both
your business potential and your reputation
Seminars or courses for individuals or for small or large groups on
any topic can be tailored for ladies only, men only, or mixed groups.
You may be looking for:
- Better grooming and dressing from your staff
- A corporate identity
- Ways to motivate your staff
- A team-building exercise
- One-to-one personal image advice
- A confidence-building day
- How to break down barriers
- Light-hearted entertainment
- A jolly jaunt to encourage or thank your staff
- A way forward
I can provide a colour / style / image / personal grooming / motivation
session to cover all or any of these - the choice is yours. This can
run for a half or full day and can be run at your premises. Events like
these improve team building because they give everyone confidence in
both themselves and each other.
Example content of a corporate seminar
A good starting point would be to include:
- colour and style analysis
- advice on dressing for success in business
- how to build a professional wardrobe
Or what about a low-key fun workshop which could include any or all
of the following:
- First impressions - how other people make up their mind about you
in the first 35 seconds (and without you saying a word!) and how important
this impression is to both you and your business
- How to demonstrate that you are a professional by the way you dress
- Dress to suit your personality
- How to dress when moving in corporate circles - covering meetings,
presentations, interviewing, hosting events, etc.
- Dressing down - the pros and cons of business casual
- How to build a wardrobe for work
- Which colours to wear to look authoritative
- Which colours to wear to appear more approachable
- How people judge you by the length of your jacket sleeve!
- How your choice of accessories can make or break the final impact
"I enjoyed revisiting my colours but found
the style personality extraordinary. Thank you for an eye-opening afternoon!"
KO, Cheshire, UK (Jan 05)
We can then incorporate some of the particular ideas YOU would like
to get over to your staff. For instance, you may be experiencing difficult
problems in your workplace that are too personal for you to tackle -
it's often much easier for an outsider to talk to staff about inappropriate
clothes, poor grooming, or their behaviour at work, for instance.
A full day could possibly include:
- a general seminar on the subjects agreed in the morning, followed
by personal consultations for a small number of individuals in the
afternoon
- or a seminar for men in the morning, and a seminar for the ladies
in the afternoon
Your staff will benefit because:
Good appearance leads to increased confidence
-> which projects a positive image
-> that improves work relationships
-> which increases performance
and they will have fun!
You and your company will then reap the benefits
of:
- A smart, professional workforce
- Increased performance from motivated people
- A reputation of a forward-thinking company who values their staff
"I managed to get some successful shopping
in at lunch time. I've already enjoying picking out the 'cool' coloured
clothes. I would like to get one of the colour coded set of cards you
had with you to help - and I see you do one with men's clothes particularly
in mind. Cheers and thanks again for a great afternoon." MN, Manchester
(Jan 05)
Each company's requirements are different and I couldn't begin to explain
here the plethora of ideas which could be applied to your particular
situation. Why don't you contact me to
discuss your requirements - with absolutely no obligation, of course!
Kim Bolsover
Improvabilty
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| Workshops
and Consultations |
- Small-group organised
workshops for 6 ladies only take place regularly in Chesterfield,
Derbyshire, UK. Come on your own or with a friend(s).
- Host
your own workshop for you and your friends in your own home
or premises, or at my studio in Chesterfield. Dates to suit you;
all you need is a minimum of 6 ladies and/or gentlemen (including
yourself) - choose your own content.
- Private
consultations are also available, for both ladies and gentlemen.
- Online
colour consultations are also available, for both ladies and
gentlemen.
- Corporate
groups can book workshops or seminars to take place on your
own premises, for ladies only, gentlemen only, or for mixed groups.
- Workshop
testimonials
NB. If you
are looking to train as an image consultant, you need the consultant
training pages.
NOTES
No risk,
100% guarantee
We offer a no risk, 100% guarantee for all workshops, seminars and consultations.
If, by the first coffee break, you are not happy for any reason, then
we will refund your fees, no questions asked.
Workshop
dates
Join our free newsletter and be the
first to receive information about workshop dates and new products.
Workshop
Q&A
Read some very different Questions
and Answers about
the workshops.
Kim Bolsover
Improvability
PS. You won't
find these workshops/seminars/consultations anywhere else in the world.
I don't employ/train/authorise anyone else to run them - so you will
get me when you book!
PPS. Treat
yourself to a half or full day of pampering and discover the secrets
of looking good - all the time. |
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