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A BARBED-WIRE fence?
A woman's dress should be like a barbed-wire fence: serving its purpose
without obstructing the view!
Sophia Loren
 Womenswear
and Menswear Trends
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Autumn Winter 2009 Fashion Trends
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It's all going pear shaped - the J-Lo way
British women resemble Jennifer Lopez: such is the pleasing conclusion
of a fashion study which shows that nearly two-thirds of women in the
UK are pear-shaped, even though most clothing manufacturers design their
clothes with an hourglass shape in mind.
Researchers measured 1,950 women aged between 18 and 30 found shopping
in Regent Street, London. Use of a machine designed to scan exact body
measurements showed that 60% were pear or spoon-shaped - meaning they
carried weight around their hips and bottom, as does Jennifer Lopez.
The second most prevalent body shape was the rectangle, exemplified
by the pop singer Gwen Stefani, which accounted for 31% of the women.
Only 6% had the hourglass figure, the Marilyn Monroe shape which is the
designers' template. "Most UK companies are still using the traditional
hourglass size 12 form," said Janice Wang, chief executive of AlvaProducts,
the company that did the research. "Which means that a high proportion
of British women will continue to struggle to find clothing that fits."
But she said more designers were beginning to embrace the Lopez look
and make clothes suiting a more generous bottom, in a "shift away
from the hourglass figure that is personified by Kate Winslet".
It would take about 18 months for the data to filter down to the high
street, but the long-term result would be better fitting clothes, she
added.
Jacqueline Maley
Monday April 24, 2006
The Guardian
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